Liverpool is rumored to be switching kit manufacturers from Nike to Adidas for the 2025/26 season. While currently tied to a lucrative deal with Nike, it is speculated that a move to Adidas could prove more beneficial for the club.
Arsenal currently enjoys a £75m per season deal with Adidas, while Manchester United’s agreement with the brand is valued at £900m over a ten-year span. Liverpool’s potential five-year deal with Adidas could see them rake in £375m, putting them in line with Arsenal’s earnings.
Adidas has a strong fan base, with this season’s Arsenal shirts garnering praise. However, concerns arise regarding the impact on Arsenal if Liverpool were to join the Adidas family. But financially, both clubs are secure in their current deals until 2030.
The real challenge may come when it’s time to renew partnerships with Adidas. With three Premier League giants already on board, the manufacturer may face difficulties in maintaining all three deals. This could lead to a decrease in value for Arsenal or the termination of a deal with another club.
There is also the issue of kit designs becoming standardized across clubs. While away and third kits are becoming more unique, home kits remain largely similar. This could lead to complacency in design. However, if Arsenal decides to part ways with Adidas in 2030, they could negotiate from a position of strength.
Adidas currently dominates the top-flight market, with recent deals signed with Newcastle and Aston Villa. Competitors like Nike and Puma will need to step up their game to win back top clients like Arsenal. Winning back these clients will require a significant financial investment.
In conclusion, while the Liverpool-Adidas deal may not have an immediate impact on Arsenal, it could benefit them in the long run. As the landscape of kit manufacturing in football continues to evolve, clubs will need to strategize and negotiate effectively to secure lucrative partnerships.
