Tottenham Hotspur, a Premier League club, has recently secured two significant partnerships that are set to enhance the digital experience for their fans. The first partnership is a three-year training wear sleeve sponsorship deal with Ant International, a digital payment and financial tech giant. This deal will see Ant International’s brand Alipay+ become the training wear sleeve partner for both the men’s and women’s teams.
Additionally, Ant International will become the club’s exclusive “official global payment solutions and digital wallet partner,” aiming to provide a seamless payment experience for fans at the stadium and on e-commerce platforms, particularly in the Asia-Pacific (APAC) region. Tottenham chairman Daniel Levy expressed his excitement about the partnership, emphasizing the alignment between the club and Ant International in deepening connections with football fans through digital interactions.
The second partnership involves a five-year tech partnership with American cloud-based customer relationship management (CRM) company Salesforce. This tech partnership is expected to revolutionize the way support, sales, and marketing teams worldwide operate by enabling them to work online via web browsers, eliminating the need for costly software upgrades. Salesforce, a San Francisco-based firm worth more than $241 billion, made an annual revenue of over $36 billion in the previous year.
Salesforce’s CEO, chairman, and co-founder Marc Benioff, a tech billionaire worth $9.1 billion according to Forbes, is known for investing in various tech start-ups. The collaboration between Tottenham and Salesforce is anticipated to be the start of a series of new partnerships for the north London club in the coming weeks.
Both partnerships signify Tottenham’s commitment to providing innovative and seamless digital experiences for their fanbase, emphasizing the importance of engaging fans across different platforms and regions. These collaborations are a strategic move by the club to stay ahead in the rapidly evolving sports technology landscape.
In conclusion, Tottenham Hotspur’s new partnerships with Ant International and Salesforce highlight the club’s dedication to enhancing the fan experience through technology. These deals not only expand the club’s global reach but also showcase their forward-thinking approach to leveraging digital solutions in the sports industry. As football continues to embrace technology, Tottenham’s alliances with industry leaders like Ant International and Salesforce position them as pioneers in digital fan engagement.
